Search by Popular Categories


  • Consumer

  • Commercial

  • Construction

  • Industrial

  • Oil & Gas

  • DIAMOND SPONSOR

CONSUMER NEWS

'Not Discovered Yet' to showcase Oman's hidden gems

Mar 24, 2021 8:43 AM

Reaffirming its commitment towards endorsing Oman s socio-economic activities Sohar International has sponsored a documentary series that seeks to uncover the Sultanate s diversified wildlife thereby boosting...

Reaffirming its commitment towards endorsing Oman’s socio-economic activities, Sohar International has sponsored a documentary series that seeks to uncover the Sultanate’s diversified wildlife, thereby boosting tourism and conservation activities in the country in line with Oman Vison 2040.  
 
The epic exploration project initiated by Oman in Focus under the title “Not Discovered Yet” will cover 12 landmark tourist destinations and encompasses a one-hour documentary – ‘The Shoreline of Oman’ and a blue chip two-part documentary series called ‘Wild Oman’, that will capture the essence of Oman’s beaches, rare land and marine wildlife, carrying the audience on an extraordinary exploration of all corners of our fascinating country, from the top of the desolate escarpment to the bottom of some of world’s richest seas.
 
Elaborating on Sohar International’s commitment to the nation, Mohammed Mahfoudh Al Ardhi, Chairman, Sohar International, said: “As a socially responsible bank, it is well within our strategic outlook to sponsor initiatives such as “Not Discovered Yet” initiative that highlights and places this beautiful nation on the international world map for wild life tourism and conservative efforts.  With international expertise and a local flavour, the potential outcome of this initiative will not only highlight the diversified abundant wild life Oman has to offer, but will also provide an avenue for young Omanis to pursue their passions in exploration, film-making, conservation, and beyond providing economic impetus to the country.”
 
In the one-hour, high quality, documentary – The Shoreline of Oman – the InFocus team will explore the wonders of the Gulf of Oman, the Arabian Sea, its islands and shores, and reveal the story of iconic marine life – turtles, whales, dolphins and sharks. The two-part ‘Wild Oman’ series, a first-ever showcase of the Sultanate’s natural beauty, will be packed with Oman’s impressive habitats and wildlife – unique and vitally important regions, home to hundreds of thousands of marine and terrestrial creatures. The documentaries will be shot in full Range, 4K filming with specialized low light, long-lens and underwater equipment, factually verified through research and expert consultations on every subject. The documentaries are expected to air on two international channels mid of year 2022.
 
Commenting on the project and association with Sohar International, Maisa Al Hooti, Managing Director, Oman InFocus, said: “In collaboration with well-known international channels and support of Government and private institutions such as Sohar International, Oman InFocus has embarked on a journey to unravel the diversified beauty of Oman, exploring various local marine life including whales, dolphins, turtles, corals, natural reserves as they are considered natural treasures that deserve conservation and awareness.  The journey will also take us through Oman’s range of mountains to learn more on the unique wild life they host including fascinating caves, all the way to breath-taking vast white desert sand”.
 
This sponsorship reflects Sohar International’s goal of becoming an Omani service institution implementing global best practices not just in its service operations, but also in the work that they do for the community and its people.  – TradeArabia News Service 
 

Premium Partners - consumer

CONSUMER NEWS

Mitsubishi unveils new generation of hybrid electric vehicles Mar 19, 2024 15:41 PM

Mitsubishi Motors Corporation has announced the global debut of...

Madayn launches 'Green Industrial Cities' in Samail Mar 12, 2024 12:19 PM

Oman s Public Establishment for Industrial Estates (Madayn) has...

New agreement to drive travel from China to Oman Mar 7, 2024 15:31 PM

DidaTravel a tech-driven global travel distribution company signed...

VinFast signs dealer sales agreement with BAT Feb 27, 2024 16:40 PM

VinFast Auto has signed a dealer sales agreement with Bahwan Automobiles...

Foton Aumark stands out in Oman's light duty truck sector Feb 22, 2024 12:37 PM

Foton Aumark is increasingly favoured for light duty truck requirements...

Minor Hotels plans new Anantara resort in Oman Feb 1, 2024 16:52 PM

Minor Hotels an international hotel owner operator and investor...